Windows Media Encoder can be downloaded from this site:

http://www.microsoft.com/windows/windowsmedia/forpros/encoder/default.mspx

You can view a teacher tube tutorial of Encoder here:

http://www.teachertube.com/view_video.php?viewkey=976ac94d5237046a7f9f

Here are basic step-by-step instructions of how to use Windows Media Encoder

Tutorial.doc

Here is an example.  I encoded ReadPlease3.  You must have Windows Media Player to view this file:

readplease5.wmv

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